3 industry sectors you can dominate with our help

Growing a successful business takes hard work and perseverance. But you already know that. The focus of today's blog is to explore 3 industry sectors you can dominate with our help and guidance.

Now they say that variety is the spice of life. This is definitely true but when it comes to business, sometimes it is better to specialise in a few select industries than to go too broad. The advantages of working with certain types of industry sectors will mean that you carve out a reputation for being an expert or authority in a particular sector. This will allow you to command a higher selling price but also be selective over the types of clients you work with.

Partnering with iOB Business will ensure that you can work with any type of business, in any type of industry. This is something we are really proud of and we will continue to evolve our technology solutions to meet this aspiration.

However, if you did want to become an expert and only focus on certain industries, our team has come up with 3 industry sectors you can dominate with our help

1. Food/drink businesses
When we talk about food/drink based businesses we are referring to restaurants, takeaways, diners, coffee shops, bars, basically any business that sells food and drink to the general public.

The popularity of food/drink based businesses has skyrocketed thanks to the convenience of online ordering and also the fact that many people don’t particularly enjoy cooking at home anymore.

A number of third party platforms that specialise in online ordering have also fuelled the growth in this particular sector. We are sure you have used apps such as Just Eat to order your favourite takeaway. However, the food/drink market is still packed with potential and the opportunity for you to dominate.

Third party content aggregators like Just Eat charge businesses a large joining fee to first be listed on their site. They then charge an admin fee per order, usually between 14%-18% of the order value. This often results in the takeaways profit margins being eroded and many businesses are looking for alternatives.

This is where our Food Ordering Platform can offer significant value for your clients. Using our technology you can create a bespoke ordering system that can be displayed on desktop, tablet and mobile, accepts online payments (including crypto currencies) and links to a wireless printer to generate orders in real time for a fraction of the price of joining Just Eat.

2. Professional Services
Traditionally, professional services firms such as Accountants and Solicitors have not been great verticals to target for a Digital Agency. However, with the shift to social proof and validation, every business can benefit from online reviews.

Our Reputation Management Platform allows you to work with an Accounting firm and maximise the number of positive online reviews they generate. The best parts? You can link to any review site in the world and you need zero technical skills to deploy our solutions.

3. Hair Salons
Social media plays a huge role in society. After all, almost half of the global population is on Facebook as an example. With such popularity and interest in social media, businesses all over the country, and indeed the world, are looking to social media to reach their customers.

With our Social Posting Platform, you can work with Hair Salons and help them manage their social presence. From posting content across all the main social media networks to promoting events or special offers, our solution can help your clients meet their business goals.

All of our solutions are backed with our training programme, lifetime support and Learn Centre. To find out more, please hit the ‘Talk to Us’ button up top to schedule a call.

Until next time, take care.