What is a one stop agency solution?

One of the biggest outcomes of the current global situation is the need for businesses to develop an online strategy. Simply having a website or a social media account is no longer enough when it comes to competing for the attention of the modern day customer.

Business owners from around the globe understand that creating a digital footprint and improving their online visibility can yield great results. Traditionally, a lot of brick and mortar businesses have relied on customers walking in and out of their stores as the main source of client acquisition. Having enticing offers displayed on posters or in print was the main marketing activity for many businesses.

However, with the ‘new normal’ and the move to social distancing, businesses simply can’t rely on offline methods as the main way to attract customers. This has meant an acceleration in the need for business owners to invest in technology solutions that can have a direct impact on their financial position.

The conversation around technology has actually shifted with many businesses recognising that technology solutions are a ‘must have’ rather than something which is desirable. As a result, businesses not only here in the UK but also overseas, are investigating ways to improve their online presence.

With that being said, the focus of this week's blog is to highlight exactly what is a one-stop agency solution and how it can benefit every type of business.

The current situation
Before we can dive into a one-stop agency solution, it is important to provide some context with the current situation for a lot of businesses. Taking a look at your local business community, we are sure you’ll come across websites or social media accounts that point to some basic form of digital footprint.

However, the reality for a lot of business owners is that their technology solutions and marketing in general is quite fragmented. For example, they may have had a website developed by one company, their social media accounts set up by another and their content creation by someone else. When a change needs to be actioned, the business typically contacts 3 or 4 different individuals/companies which is highly inefficient.

Another consequence of this is a lack of consistency. When you have 3 or 4 different people working on an online strategy, there can often be conflicts and a lack of synergy. It is for this reason that businesses are looking for a way to aggregate a number of their needs with just a single point of contact.

Enter the one-stop agency solution
Although businesses are looking to combine services with one provider and benefit from cost and time savings, there is one key challenge. The vast majority of service providers are not set up to provide a multitude of services.

For example, take a web agency as a classic example. They may have the skills and experience to develop a website, but they will almost certainly lack the knowledge to provide other services that can have a direct impact on a business’ digital footprint.

This is where our partners can actually differentiate themselves with a one-stop agency solution. Central to this concept is the ability to consult with all types of clients and offer over 10 different solutions and become a single point of contact for local businesses. This is done through a combination of our core technology platforms and our add-on services.

Not every business will be open to the idea of redoing their website regularly or even changing their current provider for their social media management. However, with a one-stop agency solution, our partners are well-placed to build upon the existing digital footprint for any business.

Benefits of a one-stop agency solution
We have already touched briefly on some benefits that a business can experience with a one-stop agency solution. However, one of the biggest advantages of aggregating services with one provider is the time saving.

Having been in business for a while, we understand that one of the most limiting factors for any business owner, new or experienced, is carving out enough time to get everything done. With so many areas to focus on, it can feel challenging when trying to juggle multiple responsibilities around employees, suppliers, customers, marketing and the financial health of the business.

When you then throw into the equation the need to contact different providers to make changes for upcoming promotions or campaigns, it makes sense to work with a single point of contact that can action those changes quickly.

Another benefit centres around the cost saving experienced by businesses that take advantage of a one-stop agency solution. As a business owner, if you are looking to give authorisation to one company to manage the vast majority of your online strategy, you can actually negotiate a better price than paying 3-4 companies individually. From our partners point of view, they can also negotiate attractive packages as they combine services and build strong monthly residuals.

What type of clients can utilise a one-stop agency solution?
The simple answer to this question is every single business. Whether a business is in the hospitality industry or even a professional services firm, a one-stop agency solution is highly attractive for the reasons mentioned above.

Delivering value to clients and helping them join up their technology solutions can go a long way to ensuring businesses can improve their online visibility. Indeed, our Digital Agency business opportunity actually gives our partners the ability to work with over 100 different industry sectors.

Summary
As we have seen throughout this blog, a one-stop agency solution is a highly effective way to help local businesses streamline their digital footprint. Offering a number of services and becoming a single point of contact can result in business owners saving time and money as well as having better consistency across their online efforts.

To find out more about how we help you launch a Digital Agency, please contact a member of our team.

Until next time, take care.