Boosting your services with Add-ons

For most business owners and indeed individuals, the one thing they value most is their time. With the modern business owner juggling a variety of tasks such as managing employees, dealing with suppliers, communicating with customers, there simply never seems to be enough hours in the day to work on the strategic direction of the business.

However, for any business, including a Digital Agency, to be successful you need a vision and direction for your business. During our previous blog posts, we have talked about the idea of setting short, medium and long term goals. As a business, you need to understand where you are currently in your journey and where you’d like to be.

For example, do you want to be an industry leader? Do you want to compete with a particular business or in a certain sector? What makes your business stand out and be different? Sure, there are lots of questions you can ask yourself when you reflect intrinsically about your business but you then need a strategy to achieve your end goals.

This is something that takes time and commitment. But for most business owners, they unfortunately don’t have the luxury of infinite time so often they get trapped in a cycle of working in their business as opposed to on their business.

As a Digital Agency owner, you can actually help businesses make more efficient use of their time and actually give them the helping hand they need. The current global situation has really brought into focus the need for businesses to diversify away from traditional methods that they have relied on. Business owners from a range of industry sectors are understanding the need to embrace technology as a way to better leverage customer interactions.

Recent studies have found that we are now performing more Google searches than ever before, we are spending more time on social media platforms and online purchases have seen a huge uplift. So what does this all mean for local business owners and also people just like you who are interested in launching a Digital Agency?

Quite simply, it presents an opportunity for you to help local businesses and it provides a solution to business owners who are looking at new ways to build upon their existing activities.

Now, you may be wondering how you can help businesses deploy technology solutions when you don’t have a technology background. This is where our Add-ons come into play as they’re a great way to expand the capabilities of any Digital Agency without spending years learning coding or different software packages.

As an iOB Business partner, you can actually work with local businesses and provide a range of solutions such as website development, SEO, explainer videos and so much more. To see a complete list of the current Add-ons, please click here.

The central idea behind the Add-ons is to offer multiple solutions to local businesses without being the person responsible for configuring the solution. Our Add-ons work by simply applying a desired profit margin on top of our build price. This ensures that our partners can remain competitive in their local market while at the same time generating revenue and adding value to their clients businesses.

From your clients point of view, they are receiving a quality solution that has been engineered individually for their needs from our expert team. Each of our Add-ons has a full consultation form that our partners go through with their clients to capture the necessary information before a bespoke quote is generated. This ensures that the partner can set an appropriate pricing strategy without compromising on the quality of services provided.

Currently, a lot of the online marketing activities that a typical business utilises is in a quite disjointed or fragmented way. For example, a business may communicate with 3 or 4 different individuals or companies with regard to their website, social media campaigns and marketing. This often results in businesses owners having to contact 3-4 people in order to action changes which can lead to delays, inconsistent information and a confused digital footprint.

With a Digital Agency, you can be at the forefront of joining up a business's digital marketing activities by offering a one-stop solution to all types of clients. Our core technology, consisting of our Reputation Management, Social Posting and Food Ordering platforms coupled with our extensive list of Add-ons ensure that our partners can build upon any existing system a business has in place.

This is an important distinction as business owners are often reluctant to discard a solution that they have previously invested in. For example, if a business already has a website that they developed a few years ago, it’s only a natural for a business owner to resist calls for a brand new site. In this situation, our partners can build upon the existing website by incorporating additional features such as a monthly blog, better SEO or even an explainer video.

As a result, a partner can virtually profit from any type of client and the Add-ons are a crucial component of this strategy. By helping business owners with all aspects of their online visibility, a Digital Agency can actually save a business owner so much time so they can concentrate on the key strategic tasks to drive their businesses forward.

To better understand the types of Add-on services available, as well as how you can launch your Digital Agency with a ready made business model, please contact our team today.

Until next time, take care.