What is a Digital Agency?

A Digital Agency provides a number of technology solutions to clients. Now you might be thinking, what kind of technology solutions and do I need to be technically minded?

When most people think about technology solutions or indeed technology businesses, they think of something very complicated and something that requires a lot of skill/experience. While this is true to a certain degree, not all technology solutions or even technology businesses are in fact technical.

Looking at technology solutions, sure, the underlying software needs to be coded and that is often the remit of a team of programmers or software engineers. However, the deployment and usability of those solutions can be done by anyone.

The reason we say this is because of the user interface and user experience. Let's put this into context for you with an example that you can relate to. When Apple released the first iPhone over a decade ago, they marketed it as a smartphone that could be used by anyone. Fast forward to today and what separates Apple products from the competition is usually the user friendly nature of their devices in comparison to others in the marketplace.

This same rationale applies to technology solutions, whereby the actual usage of the software is relatively straightforward and simple. For example, here at iOB Business we provide all of our Partners with 3 bespoke technology platforms which they can use to create powerful solutions for their clients.

Taking our Reputation Management platform in this case, a Partner can boost the number of reviews a local business secures from customers by encouraging them to leave feedback. At the same time, negative feedback can be captured via a web form that is emailed back to the client.

The actual creation of this system is as simple as entering information into the relevant fields of the dashboard without any requirement for coding or technical skills. This is an example of using technology without being technical.

Similarly, you can operate a technology business without being a technical person. If you team up with the right people and have access to the right software, training and support, anyone can launch a Digital Agency.

Helping people like you get into business is what we specialise in. To find out how we can help you launch a Digital Agency, please hit the ‘Talk to Us’ button up top to schedule a call.

Until next time, take care.