The Stacked Digital Brand

We are all familiar with brands as we encounter them in our everyday lives. From the likes of Apple and Nike, right the way through to companies such as Amazon and Facebook, brands play a big part in most of our lives.

It is no different when it comes to business and launching your next entrepreneurial adventure. When most people start a business, they initially get overwhelmed with the many different areas that need to be considered.

From deciding what to sell and how much to charge, right the way through to finding customers and providing ongoing support. An area that is often considered but not always fully realised is the idea of branding.

If you ask someone what they think about company x or product y, chances are the responses will focus on either a brand or the brand message. Branding helps a business build an identity and communicate its message or values to its intended audience.

A lot of work goes into a brand such as the name, logo, font and colours to name just a few. All of these considerations take time, money and resources to develop. After all, most companies will retain the same branding for the entirety of their businesses lifecycle.

Stacked Digital
Now, we recognise that embarking on a new business is already a costly and time consuming process. That is why we developed the Stacked Digital brand, specifically for our partner network.

From our point of view, we wanted to have some separation between us as a central office, building a network through iOB Business and then a partner centric brand that offers technology solutions to local businesses through Stacked Digital. This removes any conflict of interest as both brands are set up to serve very different demographics.

The Stacked Digital brand is a modern, clean and innovative brand that is designed to position our partners as digital consultants. With the recent trend being on minimalistic designs, Stacked Digital has been created to offer our partner network a professional and one-stop agency solution to local businesses.

Multiple channels
For any brand to be successful, it needs to be communicated consistently across multiple channels. For this reason, when a partner launches a Digital Agency with us, they benefit from the Stacked Digital brand throughout their business.

It all starts off with their lead generation website that is aimed at conveying the brand values as well as educating local businesses on why they should be embracing digital solutions. From explainer videos to a dedicated Stacked Digital email address, our partners can live and breathe the brand.

To see an example of the Stacked Digital website, please click here.

The branding is also displayed within our bespoke technology platforms, ensuring that anytime clients login to their dashboard to review analytics or make minor changes, they will be presented with a fully branded portal.

In addition to this, our Digital Office is fully on brand with Stacked Digital. The Digital Office contains all the marketing and operational resources our partners need to scale their business. From sales decks right the way through to marketing flyers and proposals, everything is created with Stacked Digital in mind. This ensures our partners all throughout the world have access to the same resources to ensure we offer consistency throughout the various locations in which our brand operates.

Why is this important?
In today's modern world, it is really important to present a professional and consistent brand to prospects and clients. With so much competition and many options, business owners are exposed to lots of companies on a daily basis. As a result, it is crucial that you present a professional image to local businesses so they have trust and confidence in you as a solutions provider.

Another really important aspect of launching with a dedicated brand is the amount of time that our partners save in cultivating their own brand. This allows our network to focus on revenue generating activities such as building relationships with business owners and doing the things that will actually generate income.

By having access to a default brand, our partners can invest their time and energy in a wide variety of tasks such as attending meetings, creating client proposals or even setting up online campaigns to ensure their payback period is as short as possible.

To find out more about the financial aspects of launching a Digital Agency as well as reviewing some of our other content, we would recommend accessing our Business Starter Pack here.

Creating your own brand?
Whilst having a partner centric brand such as Stacked Digital is the best option for the vast majority of partners that launch a Digital Agency with us, for some partners we recognise that a whitelabel solution might be more appropriate. A whitelabel option is essentially where we rebrand our technology platforms to a partners existing brand, although this does incur an additional cost.

The reason why this method might be more appropriate is if a partner is already providing solutions to local businesses and has existing clients. In this example, it may be beneficial to retain an existing brand as not to confuse current clients.

However, all of our partners are free to determine the right branding solution for their Digital Agency, whether it is Stacked Digital or their own brand.

Summary
As we have seen throughout this blog, we accelerate the route to market for every partner that joins our network by providing a ready to use brand. This allows our partners to focus their time on tasks that can have a direct impact on the profitability of their Digital Agency rather than spending precious time cultivating a new brand.

To find out more about the Stacked Digital brand and all the other elements we provide to partners that choose to start a Digital Agency with us, please contact us today.

Until next time, take care.