The benefits of our Social Posting Platform

We are all familiar with social media platforms such as Facebook, Twitter and LinkedIn. More recently, we have new social media platforms growing in popularity such as Snapchat and TikTok. With so many social media platforms available, it can often be difficult as a business owner to decide which platforms to actually focus on and drive quality content.

Before any business invests significant resources into creating content specifically for social media platforms, we always recommend actually establishing which social channels to target. Each social media platform actually has different objectives and characteristics based on their audience. For example, LinkedIn is commonly referred to as the leading social network for professionals, whereas Snapchat is very much focused on younger users who enjoy adding funny filters to short video clips and images that they can share.

The biggest challenge many business owners face when it comes to social media is actually devoting the time to create content - after all it’s a time consuming exercise, and then posting content across multiple platforms individually. As a result, many businesses here in the UK and indeed globally, do not deploy a coherent, long term strategy to their social media marketing.

The focus of our blog this week is to highlight the benefits of our Social Posting Platform and how it can save local businesses valuable time in creating and posting content.

The current state of the market
If you take a stroll down memory lane, you will discover that a few years ago, organic reach on social media, especially Facebook, was huge. You could post an image or video and Facebook would organically display this post in the newsfeed of people that liked your page. However, in the subsequent years, Facebook in particular have really developed their advertising platform to become one of the most powerful marketing tools in the world, and therefore reduced the reach of organic posts.

As a result, business owners need to be more savvy in terms of what content they post on social media and really think about the value they are providing to their end audience. While most people look at paid advertising with the likes of Facebook with trepidation - after all, it can seem complicated, once you familiarise yourself with their dashboard you can actually set up new campaigns in minutes.

Giving a little paid boost to new content that a business has posted on their social media accounts can go a long way to actually engaging an audience. Ultimately, as a business you want to display your products or services where you know your customers will be watching. At this moment in time, there are no marketing tools that offer the same value for businesses when trying to reach new audiences.

Why are most businesses struggling with social media?
As we have seen so far, businesses struggle with building a social media presence because of the time required to curate and post content across multiple social networks. Conduct a little research locally and you’ll find most businesses have links on their website to their social media accounts with Facebook, Twitter and LinkedIn for example.

However, once you actually click through and visit their social media accounts you will invariably find that businesses are posting sporadically on their accounts with no consistent strategy. This is where our Partners can help by liaising with the business owner and determining a social media marketing strategy that can add real value to the business in terms of brand awareness and engagement. For instance, every business should be looking to closely align their social media campaigns with key dates in the year such as Mother’s day, Bank holidays or Christmas.

How does our Social Posting Platform help?
Our Social Posting Platform can streamline and automate the process of posting content to some of the world's most popular social media sites such as Facebook, Twitter and LinkedIn. Once your clients social media accounts are connected, which literally takes 2 minutes, you have a full suite of options when it comes to creating content.

Content can either be posted immediately or scheduled for a future date, simultaneously across social media networks. With an inbuilt image editor, you can be creating content in a fraction of the time it takes to individually create, login and post individually with all the popular social media networks.

More recently, we have also introduced machine learning and artificial intelligence in the forms of our sentimental analysis. This basically allows our Social Posting Platform to scan Twitter, looking for any tweets that have used your clients Twitter handle. Once identified, through machine learning and artificial intelligence, our software can analyse and grade the tweet to categorise it as a positive or negative mention.

Over time, both you and your clients can start to see how audiences are responding to your clients business. With a robust analytics package built into our Social Posting Platform, you can help your clients make key social media strategy decisions based on real time insights.

To find out more about our Social Posting Platform, you can visit our dedicated technology page here.

Summary
As we have seen throughout this blog, social media marketing should be an integral part of every businesses marketing activities. With over 1 in 2 people in the world on social media platforms, it makes commercial sense for your clients to be leveraging social media to its full potential.

Sure, there are barriers to overcome such as prioritising content and the time taken to create content, but this can be mitigated with our Social Posting Platform and the range of resources we provide within our Digital Office.

To find out more about how you can work with any type of business and help them dominate on social media, please contact a member of our team.

Until next time, take care.